Explainer Videos for Startups

5 Benefits of Explainer Videos for Startups and Small Businesses

Animated explainer videos have proven to be a highly effective marketing tool for any type of business! Here are the greatest benefits of explainer videos for startups and small businesses!


It is a clear fact that explainer videos have become really popular over the last couple of years. When done right, they are really effective.

Any type of business can benefit from these videos, but today we want to focus on small businesses and startups and how you can get the most out of these videos to promote your brand and gain more exposure online.


  • Your business vision, in just a few seconds – By using explainer video you can tell your target groups such as your potential buyers, media investors, influencers or anyone else related to your business, who you really are, what you offer, and why you are the best choice for them in 90 seconds.
  • Visual learning – Explainer videos involve visual senses which are more engaging than any other tool. They have a powerful effect on the human brain and people start to feel more attracted to visuals than to words and text. Animated explainer videos are not only informative, they are also great educational tools.
  • Increased brand awareness – Explainer videos are a great way to improve brand awareness and improve trust. If you want to leave a positive first impression, you should always aim to offer a high-quality video. Also, your video should always be aligned with the visual aesthetics of your brand.
  • More visibility – If you want to gain more exposure for your small business or startup, consider developing an animated marketing video. By placing the video on your site, you can increase the time on page rate, reduce your bounce rate, and improve your ranking on Google.
  • Mobile-friendly – Explainer videos are 100% mobile friendly which means they can give you a great advantage in presenting your new product or service. Mobile users have become multitaskers as they are always on the go and they prioritize dynamic content. Explainer videos would fit just perfectly and meet their dynamic needs.

If you want to experience all of these advantages, we highly recommend you to create your first explainer video and present it to the world. You can promote your brand, market your newest offerings, increase your awareness, and maximize your reach. Have fun and don’t forget to be creative.